The Five Biggest Myths About Self-Publishing

By Sara Freeman Smith

(Author of Turning Stones Into Gems and How to Self-Publish & Market Your Own Book)

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1) Your Credibility

Did you know that the following books were all self-published?

  • Invisible Life by E. Lynn Harris
  • What Color is Your Parachute? By Richard Bolles
  • One Minute Manager by Ken Blanchard & Spencer Johnson
  • The Christmas Box by Rick Evans
  • In Search of Excellence by Tom Peters
  • The Celestine Prophesy by James Redfield
  • Woman Thou Art Loosed by T.D. Jakes
  • Brothers Lust and Love by William July II
  • Emily, The Yellow Rose by Anita Richmond Bunkley
  • Will the Real Women...Please Stand Up! By Ella Patterson
Other Famous Self-Publishers: Mark Twain, W.E.B. DuBois, Deepok Chopra, Zane Grey, Upton Sinclair, Carl Sandburg, James Joyce, D.H. Lawrence, Edgar Allen Poe, Henry David Thoreau, Rudyard Kipling, George Bernard Shaw, Walt Whitman...

2) Lack of Exposure

  • Tune into other’s WII FM station - What’s in it for me!
  • The power of publicity is invaluable! Learn how to get free publicity!
  • Use press releases, radio and TV interviews, network, speak everywhere!
  • Determine your target audience & stay in front of them!

3) Inability to Get into Major Bookstores

  • Keys: Packaging, marketing, and distribution!
  • Understand the difference between distributor and wholesaler (costs).
  • We define them in our workbook. Give bookstores a reason to have your book in their store. Bookstores want to sell books and give their customers reasons to come back again!

4) Too Expensive

New technology emerging today is bringing down the cost of printing. Print-on-demand, print quantity needed, electronic books, and the digital revolution all are making it easier to afford printing costs. Color illustrations are less expensive to print in Hong Kong. New digital equipment emerging is also bringing color printing costs down in America.


5) Poor Packaging & Layout

Get professional help or information!

You only get one chance to make a first impression! Do it right the first time. Book cover design and layout very important- tells if you’re pro!

Changed book titles:

  • Tomorrow is Another Day...Gone With the Wind
  • Blossom & the Flower...Peyton Place
  • Something that Happened...Of Mice and Men
  • John Thomas & Lady Jane...Lady Chatterly’s Lover

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